Tuesday, January 1, 2008

Chinesepod - Have you donated?

BIZCHINA / Biz Life

Have you donated?

By Shan Juan (China Daily)
Updated: 2007-01-29 09:42

What on earth has dampened the charitable drive of the Chinese? How
should the public respond to the needy and why?

Though a large majority of Chinese donate to charity, their total
donation has remained almost the same for the past nine years, shows a
recent China Central Television (CCTV) survey.

About 21 percent of those polled by CCTV said they seldom donated to
charity, even though 56 percent did so once a year.

Only 23 percent of the respondents donated frequently.

That means Chinese in general are generous because nearly 80 percent
donated to charity at least once a year.

But last year, the donations were about 10 billion yuan ($1.28 billion),
a figure that has remained static since 1998, said Wang Zhenyao, director
of the disaster relief department of the Ministry of Civil Affairs.

Wang urged more people to loosen their pure strings to charity.

"Lots of donors are discouraged because they are not given the details,
such as on what projects would the donated money be spent and who would
be the beneficiaries," Wang said.

"Therefore, many people feel their act of charity is not being given due
respect."

"The ministry plans to introduce a mechanism to phase out unprofessional
and bureaucratic charitable organizations to encourage more people to
donate to charity," Wang said.

"A smooth donation channel will create more philanthropists."

But the donation incentive, as the survey suggested, lacks luster because
only 12 percent of those surveyed were enthusiastic donors.

"I contacted a charity organization and donated 4,000 yuan (US$500) to
help children get education. I chose a Beijing student because it's more
convenient for me to check if the money has indeed gone to the
beneficiary. I called the student to make sure that he had received the
amount."

Ms Wang, a Beijing resident

"I have to drive a long distance to a charitable organization in Niujie
in downtown Beijing whenever I want to donate something."

Li Huizhen, a pop singer

"Every penny I hand out has to be used properly to improve the life of
the receiver Only then I can feel that the aim of my donation has been
fulfilled. The lack of transparency in how donations are used is arguably
the biggest factor discouraging people who want to donate to charity,"

An Hu, a 20-plus TV program host
(China Daily 01/29/2007 page2)

(For more biz stories, please visit Industry Updates)

Chinesepod