BIZCHINA / Li Yanhong
The Baidu Story
(www.baidu.com)
Updated: 2006-05-23 13:43
Many people have asked about the meaning of our name. "Baidu" was
inspired by a poem written more than 800 years ago during the Song
Dynasty. The poem compares the search for a retreating beauty amid
chaotic glamour with the search for one's dream while confronted by
life's many obstacles. ".hundreds and thousands of times, for her I
searched in chaos, suddenly, I turned by chance, to where the lights were
waning, and there she stood." Baidu, whose literal meaning is hundreds of
times, represents persistent search for the ideal.
Baidu chose a poetic Chinese name because it wants the world to remember
its heritage. As a native speaker of the Chinese language and a talented
engineer, Baidu focuses on what it knows best - Chinese language search.
Applying avant-garde technology to the world's most ancient and complex
language is as challenging as it is exciting. At least people here at
Baidu think so. As having diligently disclosed in the Prospectus of our
recent Initial Public Offering, we believe there are at least 38 ways of
saying "I" in Chinese. It is important that we master all the ways of
addressing oneself in Chinese because our users depend on us to address
every one of their daily queries. And trust us, pin pointing queries in
the Chinese language is an art rather than a science.
In addition to serving individual users, Baidu also serves as a media
platform for online marketing customers. It not only provides its
customers easy access to one of the largest online audiences in China but
also targeted groups with defined interests as indicated by queries.
Unlike traditional online advertising services which charge by flat fee,
our marketing products and services are performance based. Its Pay for
Performance model has taken the market by storm because it is cost
effective and measurable.
(For more biz stories, please visit Industry Updates)
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