BIZCHINA / Overseas Investment
Metro plans two more city stores
(Shanghai Daily)
Updated: 2006-09-25 16:37
Metro AG plans to open two more Cash & Carry stores in Shanghai in the
next two years, its China operation chief said yesterday.
The world's third-largest retailer will also launch new stores in
Beijing, Jiaxing and Changzhou, Jean-Luc Tuzes, president of Metro
Jinjiang Cash & Carry Co Ltd, said. The company now operates 31 stores in
27 cities in the Chinese mainland.
One of Shanghai's two new stores will be located in suburban Qingpu
District, he said. The company has chosen Qingpu for its access to a
highway network that ensures "commuting time is short enough" for its
customers, a requirement for opening a new store, Tuzes explained. Other
requirements for a new store include a land parcel large enough to hold
300 to 600 parking spaces for customers.
Tuzes said his company is "trying to buy land" for the Qingpu store, but
it may also consider leasing.
Tuzes didn't specify on the location of the other Shanghai store.
Shanghai now has four Metro stores in the city, in Putuo, Hongkou,
Minhang and Pudong districts.
Metro Jinjiang will launch two stores late this year: one in Jiaxing,
Zhejiang Province, and one in Beijing.
"The new Beijing store will be located in Shibalidian," a suburb, Tuzes
said.
The executive also said a sixth Jiangsu Province store is scheduled to
open early next year in Changzhou.
Metro Jinjiang has opened an average three stores a year in China since
its first outlet in Shanghai in 1996, but it has decided to launch six to
10 stores in the next few years, after recognizing the country's huge
development potential. The move is also part of the company's global
strategy, which focuses expansion on emerging markets in Asia and East
Europe.
"The beauty of emerging markets" like China and Russia is that they are
very "adaptive and fast in movement," Frans Muller, member of the
management board of German-based parent Metro AG, said in a recent
interview.
Tuzes said expansion in the next few years will give priority to regions
headquartered in Shanghai, Beijing and Guangzhou. The central region,
centered in Wuhan, Hubei Province, apparently takes a back seat.
"We've adopted a plan of spiral growth" spreading from the three regional
headquarters, Tuzes said.
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